Radiohead unveiled a video for “Lift”, a track that was recorded for the band’s 1997 seminal LP “OK Computer” but released properly only now as part of “OKNOTOK”, a deluxe reissue of the same album. The track was a fan favorite when an earlier version of the song was part of Radiohead’s setlist during their tour supporting 1995’s “The Bends”. The other two namely “I Promise” and “Man of War” have been given the music video treatment as well.
The music video for the song has been directed by Oscar Hudson, who previously directed the band’s video for “I Promise”. The video revolves around a man played by frontman Thom Yorke taking an elevator to an undisclosed location while being accompanied by businessmen, the elderly, infants, pets and a host of other interesting characters. The video for “Lift” also features cameos by Yorke’s girlfriend Italian actress Dajana Roncione and his daughter Agnes and makes visual references to Radiohead’s famous music videos for “Paranoid Android” and “Karma Police”.
In an interview given to BBC Radio 6, Radiohead guitarist Ed O’Brian explained that the song was kept off OK Computer because the band believed that it did not fit the album’s tone and the song’s anthemic quality would take the band in another direction. O’Brian recalled that the song was well received when they played an earlier version of it while opening for Alanis Morissette’s “Jagged Little Pill” tour which increased the pressure to make the song into a hit. Getting behind the history of “Lift”, O’Brain said “If that song had been on that album, it would have taken us to a different place, and we’d have probably sold a lot more records, if we’d done it right, and everyone was saying this…I think we kind of subconsciously killed it, because if OK Computer had been like a “Jagged Little Pill”, like Alanis Morissette, it would have killed us. But ‘Lift’ probably had the potential, if we’d done it right, it just had this magic about it. And we didn’t do a good version, because when we got to the studio and did it on that record it was a bit like having a gun to your head, it felt like so much pressure.” In the same interview, he also revealed the band did try to include the song once again in their 2016 album “A Moon Shaped Pool.”
Watch Radiohead’s video for “Lift” below.
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